Adam Friedman started Advanced Athletics because of his enthusiasm and passion for helping people to improve the quality of their life, his deep knowledge of the body’s systems, and his focus on promoting a holistic healthy lifestyle for his clients. He sees how including the component of strength and conditioning, and proper nutrition into our lives benefits our muscles, bones, and nervous system. It also helps us manage our stress, and therefore our mental health.
Adam’s emphasis on applying a holistic approach to achieving optimal results is what’s led to the development of the Advanced Athletics Prevention and Performance Program. After graduating in 1995 with a B.S in Kinesiology, Adam moved to Venice Beach, CA where he began to further research and develop an explosive combination of performance enhancement technologies.
Since 1996 Adam has used his belief system to successfully train & coach clients who include Olympic Gold Medalists in women’s basketball and Paralympics skiing, NBA, WNBA (a 3 time MVP), NFL, NHL, MLB, AVP, WTA, MLS, various boxing and fighting associations (Heavyweight World Champion), and A-list artists (Oscar, Golden Globe, and Grammy winners) in the entertainment industry.
Now, serving the Los Angeles area, and via the web as a sports performance and nutrition specialist, Adam is considered one of the top professional trainers internationally.
He trains a diverse set of individuals whether in entertainment, sports industry, or anyone looking for a truly tailored assessment from a qualified trainer who guarantees you will see results.
B.S. Kinesiology – West Chester University of Pennsylvania
Certified Strength and Conditioning Specialist – National Strength and Conditioning Association.
Certified Kettlebell Instructor – StrongFirst
Certified Nutrition Coach – International Board of Nutrition and Fitness Coaching
Certified Personal Trainer – American Council on Exercise
Certified Fitness Instructor – Mid Atlantic Club Management Association
Certified Massage Technician – California Healing Arts College
Certified Circulation Training Therapist – Hirschman C.T. Institute